The sign for "Fresno" as in "Fresno, California" is done by casting an "F" hand forward twice. The movement is in the wrist. At the beginning of the sign, the middle, ring, and pinkie fingers are pointing mostly up. Then you flip your hand forward a bit and your middle, ring, and pinkie fingers point forward. If you've ever been fishing, (or even if you haven't) imagine the type of movement you make when you flip the rod forward. I don't know if there is any good "fishing" in Fresno, but that would make a heck of a good "memory aid" (hint, hint).
Model: Byron Cantrell (Native Deaf, Deaf School/Georgia, Deaf wife, Deaf kids, long-time ASL instructor.)
Also see: "Fremont, California"
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